Is there a difficult decision to make about branding soon? Was the information that you were provided about branding in the past debatable? Have you noticed the enthusiasm for branding on Twitter? Its obviously a crucial area to lots of people. Although plenty has been written about branding over the …

Brainstorming can be easier with the help of a group. Try putting together a small, diverse “focus group” to help you explore your ideas. (Of course, you’ll have to invite them over for dinner first.) Don’t ask the group to prepare by reading or studying something in advance …