How to tell if my boiler needs replacing

Part of your boiler upkeep is a process called a blow down, which is done when the water seems dirty. If this boiler valve seems to be damaged, it can cause a large pool of water to collect. Also, if you require emergency work outside of normal business hours, you …

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Audio And Video Content

Creating audio and video content for marketing and PR purposes requires the same attention to appropriate topics as other techniques. It requires targeting individual buyer personas with thoughtful information that addresses some aspect of their lives or a problem they face. By doing so, you brand your organization as smart …

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Freestyle Brainstorming

Brainstorming can be easier with the help of a group. Try putting together a small, diverse “focus group” to help you explore your ideas. (Of course, you’ll have to invite them over for dinner first.) Don’t ask the group to prepare by reading or studying something in advance …

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Consumer Touchpoints

For decades, branders looked at consumer touchpoints using the funnel metaphor. A funnel, with its wide top and narrow bottom, was a good model for how the buying process for most products used to work. Typically, consumers began with a large array of possibilities (the top end of the funnel …

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Refining your shortlist of Hull agencies

Set yourself up for success with our top recommendations on choosing the right Hull marketing agency for your business.

Your decision will fundamentally be guided by your business objectives and your budget.

Consider the requirements of your strategic marketing plan, and what that means in terms of skills and competencies …

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Search Engine Optimization

As any marketer knows, search engine optimization (SEO) can be very expensive, time consuming, and highly complex. Even the experts disagree on some of the finer points, and the landscape is constantly changing. You can spend a lot of time and money to chase an algorithm, only to end up …

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Successful Approaches

Though market pioneering, fast following, and late entry are distinct strategies, the success of all three approaches depends upon the same consumer learning process to create a competitive advantage. The strategies differ in that they respond to different stages in the development of a market. But the general approach of …

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Smaller Scale Business

Small-scale businesses are an essential source of revenue for your household. Still, do not neglect the bigger picture, for this will take you to new heights in the business world. Some people focus solely on increasing their number of small-scale works to generate an overall increase in their turnover, but …

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Conflicts With Colleagues

If you’re lucky, you’ve never worked with anyone who’s either unconsciously incompetent or actively seeking to stomp on colleagues as he ascends the ladder. But if you have, you’re aware that even one person like this can wreak havoc in the workplace. Occasionally when I first …

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Hiring A Website Designer

Authors who are uncomfortable or unfamiliar with designing websites, or who simply don’t have the time, may hire professional web designers to help them. Usually a web designer will ask you to provide content for your website and they’ll incorporate that content into their design, which means that …

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