Search Engine Optimization

As any marketer knows, search engine optimization (SEO) can be very expensive, time consuming, and highly complex. Even the experts disagree on some of the finer points, and the landscape is constantly changing. You can spend a lot of time and money to chase an algorithm, only to end up …

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Successful Approaches

Though market pioneering, fast following, and late entry are distinct strategies, the success of all three approaches depends upon the same consumer learning process to create a competitive advantage. The strategies differ in that they respond to different stages in the development of a market. But the general approach of …

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Smaller Scale Business

Small-scale businesses are an essential source of revenue for your household. Still, do not neglect the bigger picture, for this will take you to new heights in the business world. Some people focus solely on increasing their number of small-scale works to generate an overall increase in their turnover, but …

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Conflicts With Colleagues

If you’re lucky, you’ve never worked with anyone who’s either unconsciously incompetent or actively seeking to stomp on colleagues as he ascends the ladder. But if you have, you’re aware that even one person like this can wreak havoc in the workplace. Occasionally when I first …

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Hiring A Website Designer

Authors who are uncomfortable or unfamiliar with designing websites, or who simply don’t have the time, may hire professional web designers to help them. Usually a web designer will ask you to provide content for your website and they’ll incorporate that content into their design, which means that …

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